Karl-Anthony Towns, Bryce Harper and J.J. Watt Force Gatorade Drinkers to 'Burn it to Earn it' in Hilarious New Campaign

No Gatorade drinker is safe.

If you happen to be casually strolling down the street sipping a bottle of Gatorade with no perspiration visible on your brow, prepare to be embarrassed by a famous athlete in front of a lot of people.

That's the gist of Gatorade's new campaign, which features athletes like J.J. Watt, Bryce Harper and Karl-Anthony Towns emerging from a truck to challenge random Gatorade drinkers to some sort of athletic competition, which the civilian usually loses. Whether it's Watt sacking an unsuspecting drunkard, Towns challenging a guy to a dunk contest or Harper catching someone in a rundown, drinking Gatorade without having preceded it with an athletic activity is a dangerous offense.

Check out the full playlist above, and be safe out there, folks.


Photo Credit: Getty Images // Thinkstock

Topics: FOOTBALL | BASEBALL | NEWS | GATORADE | J.J. WATT | BRYCE HARPER | KARL-ANTHONY TOWNS